Dayle Laing

The ‘coolest shade of green’ is the sustainable choice. Dayle Laing is a Professional Speaker and Author who uses her experience and training as an educator, a designer and a LEED Accredited Professional to empower Conscious Consumers to make practical yet beautiful choices for sustainable living, reducing their carbon footprint while enhancing their body, mind & spirit.

Crown Wallpaper + Fabrics Sales Meeting - Toronto, Jan 29, 2011

Crown-logo_200“What’s Fabric got to do with it? -- Much more than a second hand emotion, fabric is the dynamite that sparks sales calls!”


Inspiration from the Tina Turner classic was in keeping with the Rock and Roll theme of the meeting. Dayle spoke about 5 keys areas that could enhance a customer’s buying experience, ensure repeat business, reduce purchase errors, and differentiate sales representatives from their competition.


Sales representatives commented:

Excellent!!” - Rosalyn Umlah

Learned a lot. Thank you.” - Michelle Ortiz, Vancouver, BC

Very good information. Thank you.” - Arch Donaldson, Streetsville, ON

Thank you. As I have been in the Interior Design and fabric industry for 30 years, I thought I knew more than most... but I've learned more today.” - Jan Wallace, Victoria, BC

Very informative and helpful as related to sales calls and business.” - Daryl Gardner, Toronto, ON

The National Sales Manager commented:

Dayle, I wanted to extend our appreciation to you for your presentation at our conference. It was very well received by the sales reps that face these challenges with regards to fabric every day. Just speaking to a few of these individuals the next day, they have indicated their thankfulness in getting this information to help them become "more indispensible to their clients"!! Your style, spirit and preparedness were very motivating!! As a followup to our conference we conducted a survey, with over half of the respondents indicating that your presentation was the best segment of the agenda and that they want more! Look forward to working on "more" with you!!"

Laura L. Davies, National Sales Manager, Toronto, ON

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