Dayle Laing

The ‘coolest shade of green’ is the sustainable choice. Dayle Laing is a Professional Speaker and Author who uses her experience and training as an educator, a designer and a LEED Accredited Professional to empower Conscious Consumers to make practical yet beautiful choices for sustainable living, reducing their carbon footprint while enhancing their body, mind & spirit.

Greening of Real Estate Seminar

dayle_green_real_estate_250Educational seminar for Realtors® to maximize value & profitability

What green features must you know to drive the next big trend in residential real estate?

How can this knowledge translate into a more valuable property that drives your profitability and value-added to your clients? As energy prices rise, home buyers will increasingly demand proof of energy-saving features. As more people become Conscious Consumers, they will insist on healthy green features when making a home purchase.

Designer and LEED Accredited Professional Dayle Laing draws on a wealth of research, education and experience to explain and discuss "Green PIS" features in residential properties. With lots of photographs and examples, Dayle touches on topics like flooring, lighting, energy audits, and appliances to bring you tips you can use immediately. You will learn which third-party certifications carry the weight your clients need for increased property value. You will leave entertained and most importantly, informed.

dale_hickinson_introduces_dayle_laing_350Dayle developed and presented this seminar in response to demand from local Realtors who expressed they did not feel comfortable discussing sustainability features with their clients and wanted to upgrade their knowledge. Read blog article about this seminar. Realtors learn how green homes benefit clients

Benefits for Realtors®:

Clients are asking “what separates you from your competition”?

•         What features are really green, not merely ‘greenwashing’?

•         Which green features translate into higher property value for sellers?

•         Which green features translate into lower operating costs for buyers?

•         Which green features offer the best value for the shortest payback period?

•         Which green features provide the best results for a higher EnerGuide rating with an Energy Audit? (ie. the biggest bang for the buck.)

•         What tips do you need to know about renovations and fixture replacements that can prevent client mistakes?

•         What are the most important Energy certifications and which ones are really relevant?

Clients are asking “can you help me find other professionals”?

•         Green features in the home require both product and installation.

•         What installation factors are required to make a green feature successful?

•         How can you judge which suppliers are qualified to provide your clients with green features?

real_estate_doors_250To bring this seminar to your group

please contact the office at 905-846-3221 or This email address is being protected from spambots. You need JavaScript enabled to view it.

'Coolest Shade of Green'

Get your FREE INSTANT DOWNLOAD of Dayle's Special Report "7 Tips on the Path Toward Sustainable Interior Design". You'll also begin receiving Dayle's "Coolest Shade of Green" Newsletter.